Local Sales Manager
WCNC the Gannett-owned NBC affiliate in Charlotte, North Carolina, seeks a Local Sales Manager. This position is responsible for creating and executing a sales strategy for a market leading television station and suite of digital properties. The right individual for this position will be charged with helping our local sales team succeed by delivering customer solutions through an integrated suite of media platforms, including both television and digital. The position requires growing core shares on agency and direct business. The Local Sales Manager will be responsible for recruiting and developing a strong sales team; and will successfully work with all levels of the Charlotee agencies and direct client community. The position reports to General Sales Manager.
Responsibilities: • Accurately identify, monitor and forecast sales and marketing trends for key business segments. • Develop short-term, mid-term and long-term business plan for sales department. • Complete appropriate business activity reports and forecasts as required. • Manage key local and regional accounts with account executives to grow local market share. • Review and adjust rates and metrics to monitor sales/market share change. • Maintain customer satisfaction and accountability through consultative selling. • Work closely with marketing and news departments to generate & implement lead generation opportunities. • Identify market potential through lead generation and qualification. • Expand sales in existing accounts by introducing new products and services; developing new applications. • Achieve sales operational objectives by contributing information and recommendations to overall strategic plan by monitoring competitive products and feedback from market and forecast sales and achieve goals. • Coach and lead sales staff by participating in client meetings, building relationships with top clients and being active in the community. • Responsible for setting the pace for local account executives and constantly providing feedback to better their performance.
We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.
Vacancy Type: Full Time
Date Posted: 8/14/2014
Closing Date: 10/12/2014
City: Charlotte - 28217
State: North Carolina
Experience: 4 Year(s) Requirements: Four years of sales management in television preferred. · Strong problem solving and analytical skills required. Must have strong time management and organizational skills; candidate must be able to work in a fast paced, high-pressured, evolving environment. · Demonstrated interpersonal and leadership skills for motivating staff and maximizing revenue performance. · Proficiency with Excel, Word, One Domain, Wide Orbit Sales, Matrix CRM, Wide Orbit Traffic-(preferred) and qualitative data (Lee Stowell). · Documented record of exceeding activity and revenue goals. · College Degree preferred
To be considered please complete the online application on the employment tab on www.wcnc.com