The Lead Generation Specialist is responsible for identifying sales leads for multiple WCNC NBC Charlotte. Using various software tools, this position generates large sets of leads by vertical and then distributes those leads to Local and Regional Account Executives. 

Responsibilities

• Partner with leadership team to select verticals to pursue
• Use software tools to create lists of prospects within targeted categories
• Work with 3^rd party vendors to ensure batch leads are scrubbed for accuracy and authenticity, then forward clean leads.
• Responsible for continually updating and improving processes and procedures and for identifying new ways to support revenue creation
• May assist with creating and maintaining trackers and reports

Requirements

• Bachelor’s degree in related field
• 1-2 years of sales support
• Database marketing experience is a must
• Strong business and financial acumen with experience in lead generation preferred
• Excellent written and verbal communication skills
• Detail oriented with strong administrative skills
• Knowledge of media and integrated marketing campaigns preferred
• Ability to multitask, manage multiple assignments and prioritize tasks in a fast paced, deadline driven and team oriented environment
• Must be a self-starter who thrives in a highly collaborative, rapidly evolving environment
• Proficient in Microsoft Office programs – Mac proficiency preferred
• Knowledge of Salesforce or other CRM software preferred 

You must complete an online application to be considered a candidate for an opening. Paper resumes or any electronic information received that does not come through the online application process will not be considered part of the applicant pool.

(No phone calls please) 

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com. 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.