WCNC-Charlotte is seeking a forward-thinking marketing leader who can offer significant growth opportunities for our NBC-affiliated station. The ideal marketing leader will have the leadership and strategic marketing skills to develop and execute brand-and-buzz-building, award-winning ideas across media (on-air, online, on social, tablet, mobile, experiential et al.) at a world-class level all in the interest of multiplatform audience and revenue growth. Position reports to the President & General Manager.

Responsibilities

• Conceptualizing and engineering the creation of compelling, original station image, news and entertainment programming and commercial campaigns and when necessary, execute all visual elements personally. Concepts must work in all media including TV, digital, social, mobile.
• Acting as a collaborative architect for all touchpoints between the station and its audiences. Living as the station’s "chief brand officer", evangelizing the brand and championing all brand-related matters inside the organization.
• Being a big, bold thinker/innovator and at times, disruptor, for the station. Staying abreast of cutting edge tools, promotion trends and campaigns. Collaborating on a regular basis with station’s news director and general manager and as necessary, pushing the station into uncomfortable territory.
• Leading a creative team to perfection in terms of execution and directly supervising employees in the promotions department including but not limited to hiring great people, training, and appraising performance of employees.
• Being insight-driven, able to work with local research teams, corporate research staff and 3rd party vendors to garner audience insights and translate those into effective, measurable marketing strategies. They are also a planner by nature, able to operate with a sense of urgency in the present and be constantly looking 6-18 months ahead to bring organization, order and planning to the marketing team.
• Will also have a get-it-done attitude that persists regardless of obstacles and can foster collaboration and input from the team as a whole. They can easily manage the creative process and facilitate brainstorming remaining always open to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace

Qualifications

• Minimum 8 years consumer advertising/promotion experience with record of success in the television/news industry, brand management, or marketing/digital/advertising agency. Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio
• Experience translating broadcast designs/concepts to interactive digital and social media campaigns. Track record of successfully strengthening brands by applying tenets of brand consistency and creative cohesion.
• Hands-on experience in marketing content on both linear and non-linear platforms, including utilizing and optimizing display marketing campaign; search (SEO and SEM), retargeting, social media, mobile marketing, etc.
• Experience with on-air planning and ability to manage and maximize station’s promotional inventory in order to drive viewership and other business goals.
• Strong media planner and buyer who understands co-op spending and can build strong partnerships with network, syndication and other 3rd parties.
• Ability to work with a sense of urgency within a deadline oriented fast paced team environment and juggle multiple projects and priorities at once.