Details
Menu Selling in an Amazon World
Publisher: OADA
Year: 2019
Original Air Date: September 26, 2019
Presented by OADA, with Ritch Wheeler and Dwayne Wiggins, American Financial Dealer Services
In a day and age where consumers expect fast, easy, convenient, and customer focused sales environments, dealerships struggle to meet the expectations of consumers. Menu selling has become one of the most efficient and effective methods of presenting F&I products in a manner that promotes transparency and also gives a consistent sales process. If done correctly, menus not only assist in gaining credibility, but also provide an opportunity to showcase the value these products have for your customer's newest investment.
OADA welcomes Ritch Wheeler and Dwayne Wiggins of American Financial & Automotive Services, Inc. to discuss whether menu selling is an appropriate tool for your dealership and how to maximize your menu presentations to ensure that your business managers, and your customers, get the most out of each presentation. Over the course of the webinar, we will be discussing:
- What is the right menu format for your dealership and staff;
- How you identify and understand the consumer's need; and
- How to best educate the customer on the Manufacturer's Limited warranty and its coverage.
Tune in to learn more about how menu selling can impact your dealership. We are excited to have Ritch Wheeler, Vice President of Training and Dwayne Wiggins, FIU Development Manager, joining us. Ritch has been in the automotive industry since 1994 and has previously been a salesperson, finance director, sales manager, and general sales manager prior to joining American Financial as a Consultant. Likewise, Dwayne began his automotive career in 1988 at a Houston-area dealership and has been a member of the Automotive Training Academy team for the past 15 years.
Stock#: 19016 Mfr#: 19016