Media agency ZenithOptimedia in a new forecast says that with the economy growing slowly, traditional media, including television, is having trouble keeping up with its digital competitors.
ZenithOptimedia expects total TV advertising expenditures in the U.S. to rise 2.9% to $64.3 billion in 2013 from 2012. Bigger gains are expected in 2014 when spending is forecast to increase 3.8% to $66.8 billion, but growth slows again in 2015 to 2.5%.