Complete Story
04/04/2018
Comcast, Charter, Cox Form New Advanced Ad Group
Comcast, Charter Communications and Cox Communications have teamed up with ad sales company NCC Media to form a new division within NCC to design, deploy and sell unified advertising solutions across the country to participating NCC partners.
The group will use non-personally identifying data and targeting capabilities to create advanced advertising products and will launch later this year. NCC is jointly owned by Comcast, Charter and Cox and provides national, regional and local marketers with advertising solutions that allow them reach consumers via TV programming and targeted online content on every screen.
"Today's announcement is a natural extension of the great work we are already doing with Charter, Cox and NCC Media in cable advertising. Together with our partners, we have new opportunities to build advanced advertising solutions that deliver scale, consistency and reliability," said Comcast Cable CEO David Watson in a statement.
Comcast Media 360, Comcast Spotlight's former national advertising sales team, will form the foundation of the group together with resources from NCC Media, Charter and Cox. The group will build products that deliver targeted audiences across linear and video on demand (VOD) platforms. It will drive research, data and analytic capabilities to provide consistency in how the advertising industry measures the effectiveness of an advertisement and simplify how agencies manage campaigns.
