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ADA's Organizational Identity Program

In June, ADA unveiled a new organization identity program that will support ADA's new strategic plan and reinforces ADA's new vision, "Optimize the nation's health through food and nutrition" and its new mission, "Empower members to be the nation's food and nutrition leaders". ADA's new "Eat Right" logo is a dynamic expression that simply declares what ADA promotes. Using colors inspired by various foods- leafy greens, apple red and plum the new logo will be used by all the Association's related entities including ADA's Foundation, Commissions, Political Action Committees, its dietetic practice groups and member interest groups. The new identify brings all entities within the association under the "Eat Right" umbrella.