Details
09/18/2018
Marketing Manager
Experience Columbus
Title: Marketing Manager
Reports to: Director, Marketing
Summary:
The marketing manager develops, implements, and maintains marketing strategies and activities in direct support of the convention sales and services efforts of the organization.
Major Responsibilities:
- Develop and manage sales materials and collateral for Convention Services
- Work with the Director and Convention Services Team to concept and develop tools, resources and materials for convention groups to attract and service delegates
- Seek out and present new ideas for materials, tools and communication methods and encourage adoption by team
- Facilitate welcome program materials including posters, banners, maps, calendar of events, Show your Badge, etc.
- Manage electronic group welcomes, calendar of events feeds and other appropriate files on downtown screens (ADTV, Nationwide, etc.), with John Glenn Columbus International Airport and for Visitor Centers
- Provide pre-promote campaigns and materials as appropriate
- Coordinate with event planners or association marketing teams to facilitate collaboration with Experience Columbus’ marketing team in preparation for upcoming conventions or events
- Support efforts in hosting and marketing ASAE convention, August 10-13, 2019
- Raise level of excellence overall on services materials to best represent a first-class destination
- Support and potentially lead specific efforts related to increased level of digital, social and online communications and promotion
- Assist, as directed, in development of marketing and promotional resources, tools, materials, presentations, collateral, videos, websites, social presence, etc., to ensure a record number of attendees at ASAE 2019 in Columbus
- Support ASAE convention as needed, in various capacities, during in-market period
- Assist with execution of marketing communications plan
- Participate in ASAE planning meetings when appropriate
- Assure high level of support to services team as needs arise
- Support Convention Sales efforts in conjunction with Director, Marketing
- Update, edit and proof print and electronic marketing materials to support convention sales’ production goals, such as collateral, presentations, bid books and other materials
- Assist with direct mail programs, as needed
- Compile content and deploy quarterly e-newsletter
- Produce and deploy convention sales customer and prospect email invitations within CRM system
- Support convention sales tradeshow planning and implementation of graphics, collateral, pre- and post-show communications
- Support LEAD It Home initiatives, potentially including updates to leadithome.com and/or deploying email communications
- As allowed by scope of above, also develop and manage materials and collateral for Membership Department
- Assist in deploying email campaigns, newsletters and communications
- Strategically assist the membership department with marketing programs to support sales production and retention
- Manage development or assist in development of membership sales and marketing tools (e.g. invitations, retention materials, member handbook, etc.)
- Oversee promotional support programs with and for members
Other Responsibilities:
- Manage the productivity of marketing plans and projects
- Monitor, review and report on all marketing activity and results
- Manage marketing relationships with external partners, including Short North Arts District, Arena District, German Village, and others vital to downtown/convention package development and promotion
- Hold responsibility for marketing department camera equipment
- Attend department meetings, planning meetings and retreats
- Attend Experience Columbus and member functions, as necessary
Education and Experience:
- A four-year degree from an accredited college or university in marketing, communications, public relations or related field required
- 5 years of demonstrated experience in marketing development and management required
- The organization requires all employees to obtain and maintain their Certified Tourism Ambassador™ (CTA) designation
Competencies and Skills:
- Exceptional attention to detail
- Able to think strategically then implement programs
- Track record of positive results with marketing programs
- Highly organized, with the ability to handle multiple priorities and demonstrate effective time management skills
- Demonstrated writing, editing and verbal communication skills
- Team oriented with the ability to work collaboratively
- Thorough working knowledge of Microsoft Office products and the Internet
- Graphic design skills desirable; working knowledge of Photoshop, Illustrator and InDesign a plus
- Demonstrated savviness with digital marketing methods and tools, including paid media, social media and general digital communications
- Positive attitude and ability to act as a leader within department
- Ability to conduct himself or herself with professional integrity
- Passionate about the product (Columbus) and motivated to exceed expectations
- Ability and desire to adhere to Experience Columbus’ core values: collaborative, passionate, strategic, integrity, motivated
Interested personnel may visit https://www.experiencecolumbus.com/about-us/job-opportunities/ to apply.
No phone calls will be accepted regarding this position.
