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Gas Station TV knows who you are and probably where you’re going

From MediaPost

GSTV, the company that puts TVs (and ads) at gas station pumps in 200 markets nationwide, has upped its analytics in ways it says give advertisers a carload of data about who is pumping that gas and what they’re up to.

GSTV screens are in some 18,000 gas stations, and for most of the people who stop to fuel up, where they’re going next is more or less a given: They’re headed home, to work -- or maybe best of all, to go shopping.

Concerning the latter activity, GSTV says its viewers spend 1.7X more in the hours right after pumping their car. And putting a message before consumers right before they are about to consume is a pretty good place for an advertiser to be, they claim.

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