OOA Engages Vuma Business Solutions for Strategic Modernization Project

Collaboration to Elevate Operations, Amplify Marketing Impact, and Drive Organizational Growth

(September 4, 2024) The Ohio Osteopathic Association (OOA) and Vuma Business Solutions announced a strategic partnership to modernize and strengthen the association’s operations, outreach, and member engagement. Spearheaded by OOA Executive Director Heidi Weber, MBA, CAE, the collaboration comprises a comprehensive three-phase project designed to assess, strategize, and enhance OOA’s operational frameworks and marketing communications and to position the organization for future growth and continued excellence in the osteopathic medical profession.

The Ohio Osteopathic Association, a divisional society of the American Osteopathic Association, represents osteopathic physicians and medical students in Ohio. The OOA is dedicated to improving public health, supporting high standards in the profession, and advancing the distinctive philosophy and practice of osteopathic medicine. To better serve its community, OOA identified a critical need to optimize operations and deepen member engagement, leading to this transformative partnership.

Vuma Business Solutions specializes in helping trade and professional associations, nonprofits, and individual membership organizations optimize their internal operations and amplify their market presence. Their expertise in strategic growth and communications as well as organizational efficiency and effectiveness made them the ideal partner to help OOA achieve its goals.

“As OOA marks its 125th anniversary, our partnership with Vuma Business Solutions is pivotal in driving our evolution into a more innovative and forward-thinking organization,” Weber said. “Vuma’s expertise will not only fuel OOA’s growth and operational efficiency but will also position us to anticipate and meet the ever-changing needs of our members as we embark on our next century.”

Over the course of this multi-phase collaboration, Vuma’s team of strategic advisors will work closely with OOA’s leadership to evaluate the organization’s operations and marketing functions, providing solutions to streamline processes, improve efficiency, and enhance outreach efforts to more effectively communicate the association’s value to its members, prospective members, and industry partners. These improvements will enable OOA to adapt to the changing needs of its membership and continue to be a leader in the osteopathic medical profession.

“We are excited about the opportunity to leverage our team’s decades of association industry expertise to drive transformative changes in OOA’s internal operations and public-facing marketing communications,” said Paula Yoho, Vuma Business Solutions’ co-founder and strategic marketing communications consultant. “Our collaborative approach is centered on providing practical tools and actionable strategies that OOA can implement to achieve lasting growth and secure long-term success.”

About Ohio Osteopathic Association
The Ohio Osteopathic Association (OOA) is the professional home for Ohio's 8,520 licensed osteopathic physicians (DOs) and 1,000 osteopathic medical students. As a non-profit professional association, the OOA advocates for the interests of DOs and the patients they serve; promotes public health; supports high standards within the profession; and advances osteopathic medical education and research.

About Vuma Business Solutions
Vuma Business Solutions specializes in helping trade and professional associations, nonprofits, and individual membership organizations optimize their internal operations and amplify their market presence. With core capabilities in Organizational Efficiency & Effectiveness and Strategic Growth & Communications, Vuma provides tailored solutions to streamline processes, enhance HR strategies, manage risks, and drive growth through effective marketing and communication strategies. For more information, visit www.vumabusiness.com.