Share of mind, share of wallet—that’s the goal of today’s associations who are in a constant fight to find new members and, importantly, have them renew. But they’re competing in a world of Fortune 100 brands that have trained consumers to expect frictionless, intuitive service, so if associations are not keeping up with technology to meet those expectations, attracting and retaining members is a losing battle.
So says Patrick Dorsey, SVP of Marketing at Impexium, an association management platform built to meet the needs of organizations big and small.
“We’ve seen successful associations leverage technology in ways that significantly boost membership efforts and increase revenue,” he said, adding, “But here’s the thing: smart tech doesn’t just help on the business side, it is also a powerful way to attract and retain top talent.”
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