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08/15/2022

Understanding the Value of a 'Simplicity Sprint'

Even healthy associations can take a lesson from one

Google is in a hurry. Late last month, the search giant convened its employees and announced it would be pursuing what CEO Sundar Pinchai called a “simplicity sprint,” a collective effort to more quickly generate ideas and bring them to market.

The effort to “get better results faster,” as Pinchai put it, began with a companywide survey of employees about its processes. 

There are reasons to be skeptical about Google’s intentions here.

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