Emerging academic research on organizational resilience confirms what many leaders learned during the pandemic: Staying up to date with technology makes it possible for businesses to bend—rather than break—amid winds of change.
The association space is no different. Whether the goal is to enhance the member experience, build community, improve marketing, attract and retain members, or drive business outcomes, leaders who view technology through a future-forward lens are more prepared to weather the test of time.
Building a sustainable path forward requires engaging members in flexible, novel ways, protecting your association from reputational and financial risk, and putting leading-edge technologies to work. Follow these seven tips to start building a more resilient association now.
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