In a glossy video released days before the European Parliament elections, France's far-right double act appeared side by side in brilliant white shirts to deliver their final address.
"Do your patriotic duty," said Marine Le Pen, the leading figure of the National Rally (RN) party and de facto frontrunner for the 2027 presidential election. "I ask you to go to vote for Jordan Bardella. Offer France the most beautiful victory."
The video has notched nearly 5 million views since it was posted on Bardella's wildly popular TikTok account two days ago. It's part of a slick political rebrand, overseen by Le Pen and her 28-year-old party president Bardella, that has allowed the RN to shed its racist reputation as the former National Front, and to storm to victory in Sunday's vote.
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