03/19/2019

Daily Buzz: Act on Member Feedback

You received member feedback; what's next?

So, you’ve asked for member feedback, and now the suggestion box is full. What next?

“Whether you collect feedback through a survey, in a digital suggestion box, or in person at events and workshops, the opinions your members share with you should never go to waste,” says Audra Hopkins on the Web Scribble blog. “It’s up to your association to turn these suggestions into a positive change for everyone involved, but especially your members.”

Because member happiness can affect conference attendance rates, Hopkins recommends starting with your association’s event feedback.

“For those members leaving feedback post-event on things they’d like to see in the future, it’s important to listen and give them what they want,” Hopkins says. “Take in any suggestions given about future event speakers, activities, networking opportunities, venues, and anything else your members would like to see. You can even create polls based on these suggestions to give members some power in decision-making toward your association’s next event.”

When it comes to association-wide suggestions, consider starting a larger conversation to gauge more insight into how members are feeling. For example, if a member suggests increased educational resources, it’s important to see if the added benefit will be of value to other members, too.

“Collecting the suggestions that you feel can be further discussed with your staff should always be a priority when sifting through feedback,” Hopkins says. “But sharing these valuable suggestions with your other members can give you a better sense of how these changes could positively or negatively affect the way they experience your association.”

Please select this link to read the original article from Associations Now.