Do you have a great idea? Then you probably need to get approval or support from at least one senior leader.

That means creating a pitch presentation. But before you start sweating bullets, you need to plan your attack.

Start with the premise that presenting to a group of executives is similar to talking with your team members. In both situations, the first step is gaining a clear understanding of your audience's needs and values, which will help you plan your message for maximum impact. 

Please select this link to read the complete article from Inc.