06/02/2020

Daily Buzz: #GivingTuesdayNow Pulls Impressive Totals

Donations totaled more than half a billion

Last month’s #GivingTuesdayNow, a global fundraising event targeted at nonprofits during the COVID-19 pandemic, drew a lot of attention, a lot of donations, and a lot of response from corners of the internet large and small.

But until a few days ago, we didn’t know exactly how big that impact was.

Last week, the GivingTuesday nonprofit announced preliminary results from the event—more than $503 million raised in the U.S. alone that day, which the organizers say is roughly as much as the normal Giving Tuesday event raised in December 2019.

In a news release, Woodrow Rosenbaum, GivingTuesday’s chief data officer, noted that the researchers plan to continue researching broader giving trends around the COVID-19 crisis, to get an idea of the nonprofit sector’s overall resilience.

“Our strategy for #GivingTuesdayNow is to measure trends in giving during a global crisis response,” Rosenbaum said. “In addition to this preliminary total, we’re working to evaluate generosity over a longer period of time, not just a single day, and to provide critical context for a unique moment in time.”

The results of that research will be made available in a report later this month.

Please select this link to read the original article from Associations Now.