06/03/2020

Daily Buzz: Take Advantage of the Twitter Algorithm

Ensure your messages reach your audience

If you’re looking to make more noise on Twitter, make use of its algorithm that prioritizes content and recommends tweets to users based on their activity.

“From In Case You Missed It in the Twitter timeline, to For You in the search tab, it’s always working to show users the tweets it thinks they want to see,” said Katie Sehl on the Hootsuite blog. “As a business, that means you need to optimize your tweets to make sure they are picked up by the algorithm and seen by the right people.”

How do you increase your reach on Twitter? Maintain a constant presence, for one. The social media platform explained that the more you tweet, the more likely your audience will see and interact with your content.

“The more often people engage, the more likely Twitter’s algorithm is to share your tweets with them in the future,” Sehl said.

Consider the timing of your posts as well. According to research from Hootsuite, the best time to post on Twitter is between 9 a.m. and 4 p.m. EST on Monday or Thursday. More specifically, the 11 a.m. to 1 p.m. EST window is best.

“Don’t count on ICYMI to rescue your unseen content. It’s critical to tweet during peak engagement hours,” Sehl said.

Please select this link to read the original article from Associations Now.