06/08/2020

Leading During a Pandemic

The need for steady governance

Successful boards look for alignments with the needs of members and customers. But what are those needs during a time when economies and social norms have transformed? Successful boards consider environmental scans to establish broad strategic goals. But what if the environmental scan you conducted before your most recent five-year strategic plan no longer resembles the world you’re in?

In short, is it time to give your strategic plan another look?

The answer may be yes, but it’s important to tread carefully when it comes to such conversations, says governance consultant and former association CEO Robert Nelson, CAE. The urge to respond to a crisis can be so strong that many might overstep their boundaries—and forget that the strategic plan is designed to provide stability in moments like these.

Please select this link to read the complete article from Associations Now.