06/10/2020

Four Ways to Ensure Association Membership Renewal in 2020

Focus on digital engagements and online opportunities

Many people join associations to meet other professionals in their field and take advantage of valuable networking opportunities. For these people, the cost of the membership is greatly justified by the value that the association brings, whether it’s through continued learning courses or large conferences with important speakers. 

However, with COVID-19 (coronavirus) pushing people to stay home and all in-person engagements on indefinite pause, many associations are unsure of how to continue bringing that same value to their members and fear increased membership attrition rates. 

While you likely had to cancel or postpone upcoming events or activities, your association can still effectively engage its members and provide meaningful experiences—just in a different way. Consider how you can leverage your online tools and association management platform to replicate the value derived from the in-person engagements which you’ve previously provided. 

Please select this link to read the complete blog post from Blue Sky eLearn.