06/16/2020

Support Virtual Events With Robust Content

The distractions of home can make it easy to ignore a virtual event

There’s a certain level of commitment to attending a live event.

When someone pays money to register for an annual meeting or tradeshow, they’ve already committed to showing up and taking part in your event. And they’re generally looking forward to discovering a new or familiar place as they interact with their colleagues and peers.

But these are different times, thanks largely to the complexities of COVID-19. What was once live is now virtual. This changes the equation, not only for event organizers and sponsors, but also attendees.

Please select this link to read the complete article from Associations Now.