06/17/2020

A New Member Onboarding Success Story

Personal, digital outreach can be effective

Many of us have learned in the few past months that connections matter—perhaps now more than ever. The National Association of Episcopal Schools saw the quantifiable results of making good and lasting connections when it launched a highly successful automated new member onboarding campaign with the resources—Mailchimp and MatrixMaxx—and small staff it already had in place.

First Months Are Make-or-break
Staff from NAES spoke about their success in a recent joint webinar with the Matrix Group, which helped them launch their digital campaign. Participants emphasized that the first few months of membership are “make or break” and that the way you welcome and onboard your members sets the tone for the rest of their member experience.

“Never assume a new member knows how to navigate your association and services. It’s not enough to just send a welcome letter and hope for the best,” said Matrix CEO Joanna Pineda.

Please select this link to read the complete article from Associations Now.