06/22/2020

A Guide to Culturally Conscious Identifiers and Emojis

Drive conversations with greater responsibility

As our nation grapples with rampant injustice and a movement for change, PR pros must embrace their role driving media conversations with greater responsibility. Consumers are holding brands, and their leaders, to a higher standard. PR pros must learn cultural terms and utilize insights to craft respectful messages.

The terms below are a start:

POC vs. BIPOC vs. BAME
POC stands for "people of color," while BIPOC stands for "black, indigenous, people of color." The difference is subtle, but these terms are not interchangeable.

POC is used to encompass all non-white people. BIPOC aims to offer more nuance and inclusion than POC. As the BIPOC Project says, “We use the term BIPOC to highlight the unique relationship to whiteness that Indigenous and black (African Americans) people have, which shapes the experiences of and relationship to white supremacy for all people of color within a U.S. context.” BAME is most often used in the UK and stands for black, asian, and minority ethnic. This acronym is akin to BIPOC, which is an encompassing term.

Please select this link to read the complete press release from PR News.