06/24/2020

Media Groups, Google Join Forces to Boost Local News Advertising

Advertising revenues have shrunk drastically

While ad revenue for local newspapers has been decreasing in recent years, the COVID-19 (coronavirus) pandemic caused further devastation for the industry.

“On the advertising side, we’ve seen dramatic declines,” said Fran Wills, CEO of the Local Media Consortium. “We’ve seen anywhere from 40 to 60 percent declines in advertising [since COVID19 closures began].”

With the goal of boosting local news ad revenues, LMC and the Local Media Association (LMA) launched an awareness campaign in partnership with the Google News Initiative.

Please select this link to read the complete article from Associations Now.