01/05/2022

A Membership Roadmap for 2022

Always possess a sense of where you’re headed

The start of a new year is always exciting—and a little daunting. It’s been hard to plan or predict anything, which we all know by now. However, as associations look toward serving a future membership, pipeline and customer, they will need to tie what they are doing to what problems they are solving. And that means understanding, at a deeper level, why members come to an association.

"It starts with the member first; it doesn't start with what you're offering," said Sheri Jacobs, FASAE, CAE, president and CEO of Avenue M Group.

For starters, the workforce has changed, and it looks like working from home is not going away anytime soon. And the Great Resignation is happening. In November alone, a record number of Americans—more than 4.5 million—voluntarily left their jobs, up from 4.2 million the previous month, according to new data from the U.S. Bureau of Data Statistics.

Please select this link to read the complete article from Associations Now.