01/26/2022

Local Intellectual Capital: Meeting Planners’ Secret Weapon

Tap into the local scene to find speakers and leaders

With budgets tightening and costs increasing, flying in world-renowned speakers (with first-class tickets and luxury hotel rooms, of course) might no longer make sense for most meeting planners. But that doesn't mean that meeting value needs to suffer.

Indeed, savvy meeting planners are taking advantage of thought leaders, innovators, trailblazers as well as industry powerhouses—who call an event’s host city home—to give their conferences a local boost.

And this isn’t just a matter of budgetary or logistics necessity: Locally sourced intellectual capital—expertise you can tap into to increase the value of the experience—not only makes for dynamic and inspiring meetings, it will likely continue to trend well into the future.

Please select this link to read the complete article from Associations Now.