02/02/2022

A New Member-requested Microsite Has Many Surprise Benefits

This created many unforeseen advantages

In 2020, Window Coverings Association of America Executive Director Renee Gurganus wasn't traveling because of the pandemic, so there was extra money in the budget. For several years, WCAA members had asked—through the annual survey and in individual conversations—for a separate microsite that would feature their businesses and connect consumers to them. The existing "Find a Pro" tab on WCAA's main website was antiquated and didn't incorporate Google Maps, or the ability to search a certain radius within a zip code.

Gurganus decided to put the extra money to good use. She went to her board, explained that members wanted a new site and the board approved it. The Window and Interior Service Professionals site, which is a click-through from the "Find a Pro" tab on WCAA's homepage, launched in fall of 2020.

No one had any idea the multiple benefits the new site would have.

Please select this link to read the complete article from Associations Now.