02/07/2022

Seven Tips For Effective Email Unsubscribe Pages

Most marketers make it too difficult

Daily, I come across some 3-5 emails in my inbox that I open only to scout for "unsubscribe" link or mark as spam. But, true to their reputation, they show up again the next day, and I painfully repeat the same process.

Marketers at large do not give priority to creating an easy unsubscribe flow for their subscribers; the reason is fairly understandable: Nobody bets money on a lame horse. A person unsubscribing you is adding negative value to your business, as there is a significant cost involved in acquiring a subscriber. Moreover, you would be least concerned about how pleasant is the quitting experience of someone who has chosen to leave you.

Hence, email marketers leave little to no scope for a person to escape from their email blasts and if you check your email on a regular basis then I am close-to-100 percent sure you, too, are a spam email victim. To protect the users, in 2004, the U.S. government passed a CAN-SPAM act that keeps a check on the business sending unsolicited spams to the millions every day.

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