02/23/2022

Corporate Membership Model Leads to Epic Growth

A new way to drive success

Rick Harris, CEO of the Association of Proposal Management Professionals, is always looking for ways to grow his association.

"The best CEOs are going to look forward to find the niches and deliver," Harris said. For example, a McKinsey & Co. report revealed that a lot of organizations have a skills and professional development gap. In addition, a Korn Ferry study estimated that there will be a global human talent shortage of more than 85 million people by 2030, which could result in about $8.5 trillion in unrealized annual revenues.

Those pieces of data were key to mapping out a strategy that showed what direction APMP should be headed. “Associations have this unbelievable treasure trove of power that corporations are looking for,” Harris said. “We can serve [corporations] in a way they can’t themselves.”

Please select this link to read the complete article from Associations Now.