02/23/2022

Associations' Future Value Is Rooted in Knowledge and Credibility

Evaluating activities designed to drive future success

Association education and knowledge management missions can encompass a number of different activities, including professional education and training for the industry or profession, the maintenance of professional standards, and public communications and education. But which activities do members see as most important?

The ASAE Research Foundation’s Impact Every Day study explored the role of associations in society—and their members’ perceptions of their work. As part of the research, association members were asked to think about the future of their field and rate the importance of different association activities to that future. The highest-rated activities included education and knowledge-related programs, along with initiatives that helped associations and members respond to societal shifts.

Case studies from the research highlighted ways that associations are fulfilling these roles in a changing world.

Please select this link to read the complete article from ASAE's Center for Association Leadership.