How would you go about acing a corporate job interview at Apple? What strategy would you use to impress admissions officers at Harvard Business School? Or convince savvy venture capitalists that you and your startup are worth investing in? At the pinnacle of your career, how would you persuade a board of directors that you should be the company's next CEO?

The answer is simple, but counterintuitive. And, unfortunately, no matter how emphatic I am, most people still won't have the courage to follow my advice. But here it is anyway. 

Don't pretend to be perfect. 

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