05/11/2022

How Discussion Guides Can Help Donors Feel More Connected

They can also help them increase their giving

Those words you’ve written for your capital campaign brochure may be beautiful, but if nobody is reading them, they’re nothing more than a long string of letters.

What would happen if you ditched the fancy brochure and opted for a simpler, more collegial approach to communication?

Consider using discussion guides and sitting next to your donor for a heart-to-heart about giving and what matters most in your campaign. What likely will happen is a lively discussion that will enhance your campaign strategy, strengthen your relationship with critical donors and increase giving. Here’s a look at how to create and use a donor discussion guide.

Please select this link to read the complete article from ASAE's Center for Association Leadership.