06/23/2022

New Report Reveals Association Pros Feel Optimistic About The Future

Organizations are optimistic about the future

It's been a rough two-plus years, so it would be understandable if association pros were not feeling great about the future. But a new report from McKinley Advisors, 2022 Association Viewpoint, reveals a more positive outlook. In fact, executives are relatively optimistic right now.

"Part of the optimism can be attributed to us returning to a new normal," said Alanna Mckee, practice director at McKinley Advisors. "The world is starting to come back to life, and that means several good things for associations. For many, it means that in-person events are back on track. And that's not just good for their bottom line—as events are associated with a significant revenue stream—but it’s also bringing together the association community."

Having people gather again also plays a big part in member satisfaction.

Please select this link to read the complete article from Associations Now.