06/30/2022

Reports Reveal Giving Trends That Can Improve Remaining 2022 Fundraising Efforts

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As we head into the second half of the year, many associations are starting to consider their year-end fundraising strategies, as that’s the time when most donations are given.

Two new reports on giving offer clues as to what donors are thinking and the best ways for organizations to connect with them. The first, Giving USA 2022: The Annual Report on Philanthropy, looks at giving trends in the past year. It’s data on 2021 givers can be suggestive of what might happen in the final six months of 2022.

“In 2021, Americans continued giving more generously than before the pandemic,” Laura McDonald, chair of Giving USA Foundation, said in press release. “However, the growth in giving did not keep pace with inflation, causing challenges for many nonprofits. In 2021, many donors returned to their favored causes, with many of the sectors that struggled in 2020 making a recovery in 2021.”

Please select this link to read the complete article from Associations Now.