The 2016 Sales Compensation Survey was the first significant survey of print providers since the economic downturn of 2009. Over 160 companies and 750 sales reps from across the United States comprised the database. While the vast majority of the individuals surveyed were employed by general commercial printers, the survey also included wide format, digital, packaging, and mailing firms – with many of those general commercial printers also providing those services.
Is there a type of sales compensation plan which is better than another for print providers? This question is asked quite often by industry executives, and it was one of the goals of the recent survey conducted by the Printing Industries of Ohio • N. Kentucky (now Graphic Media Alliance) and other Printing Industries of America affiliates this past spring. The answer, which was no surprise, was there are dozens of ways to compensate sales reps.
If you compensate sales reps, you need this information. It includes a special report on Packaging and Finishing!
For a complete copy of the survey, contact your BDD or the Association office.