DTC Webinar: How to Boost Sales Force Productivity Using Content Marketing

The Digital Technology Council is proud to bring you a fantastic webinar to help you better understand the latest technology in the print industry.

Webinar - How to Boost Sales Force Productivity Using Content Marketing

20 years ago, the sales team handled prospecting. But this 1990s practice is not effective in 2017. There’s no substitute for effective sales reps and person-to-person selling. However, in our digital age, as buyers use online resources to formulate purchasing decisions, effective content can serve as a member of your sales team. Is it time to make a hire content hire?

In this Webinar you will learn:

Why It’s Time To Rethink The Prospecting Process
How To Use Content To Impact The Sales Cycle
Why Content Works Best When It’s Part Of Your Sales Team
Why Effective Content Works With Both Prospects And Customers
How To Develop Killer Content Without The Big Budget
Quantifying the Content Marketing ROI

About the Presenter:

John Edmundson is a Principal at InterEdge Marketing. Dedicated to improving the marketing effectiveness of printing industry organizations, InterEdge Marketing helps GLGA member companies leverage online tools, expand their audience and increase revenue. Learn more at interedgemarketing.com .

Who should attend?

Owners/General Managers
Sales and Marketing Professionals
IT and Website Development Staff

Date:
Wednesday, September 20, 2017

Time:
2:00 p.m. – 3:00 p.m. Eastern / 1:00 p.m. – 2:00 p.m. Central

Cost:
FREE for Association members. Not-yet-members: $39 per Internet connection (you may have multiple people sit in on one connection.) A confirmation email with the connection information will be sent to you a few days before the webinar.

Register:

To register for a webinar, just send a quick email to your BDD or call the state office at 888-576-1971 and we will get you the login information.

About the Digital Technology Center

To better serve Association members on technology issues, Printing Industries of Ohio • N.Kentucky has partnered with other PIA affiliates to launch a new program – the Digital Technology Council (DTC). The DTC will be the Association's opportunity to address the latest technology in our industry to ensure that members have access to new, exciting tools and resources helping to shape the future of print.

Links to previously recorded webinars, and

Upcoming webinars

Add to Calendar aCLuDhaqizCaPxAftmqF167204 09/20/2017 02:00 PM 09/20/2017 02:00 PM true DTC Webinar: How to Boost Sales Force Productivity Using Content Marketing The Digital Technology Council is proud to bring you a fantastic webinar to help you better understand the latest technology in the print industry. Webinar - How to Boost Sales Force Productivity Using Content Marketing 20 years ago, the sales team handled prospecting. But this 1990s practice is not effective in 2017. There’s no substitute for effective sales reps and person-to-person selling. However, in our digital age, as buyers use online resources to formulate purchasing decisions, effective content can serve as a member of your sales team. Is it time to make a hire content hire? In this Webinar you will learn: Why It’s Time To Rethink The Prospecting Process How To Use Content To Impact The Sales Cycle Why Content Works Best When It’s Part Of Your Sales Team Why Effective Content Works With Both Prospects And Customers How To Develop Killer Content Without The Big Budget Quantifying the Content Marketing ROI About the Presenter: John Edmundson is a Principal at InterEdge Marketing. Dedicated to improving the marketing effectiveness of printing industry organizations, InterEdge Marketing helps GLGA member companies leverage online tools, expand their audience and increase revenue. Learn more at interedgemarketing.com. Who should attend? Owners/General Managers Sales and Marketing Professionals IT and Website Development Staff Date:Wednesday, September 20, 2017 Time: 2:00 p.m. – 3:00 p.m. Eastern / 1:00 p.m. – 2:00 p.m. Central Cost: FREE for Association members. Not-yet-members: $39 per Internet connection (you may have multiple people sit in on one connection.) A confirmation email with the connection information will be sent to you a few days before the webinar. Register: To register for a webinar, just send a quick email to your BDD or call the state office at 888-576-1971 and we will get you the login information. About the Digital Technology Center To better serve Association members on technology issues, Printing Industries of Ohio • N.Kentucky has partnered with other PIA affiliates to launch a new program – the Digital Technology Council (DTC). The DTC will be the Association's opportunity to address the latest technology in our industry to ensure that members have access to new, exciting tools and resources helping to shape the future of print. Read more about the Digital Technology Center, including: Links to previously recorded webinars, and Upcoming webinars ----

Graphic Media Alliance

Details

September 20, 2017
2:00PM