The Al Hoffman Memorial Scholarship

For the 2020 University of Innovative Distribution

Distributor middle management professionals seeking career advancement in the distribution field are encouraged to apply for the SHDA Al Hoffman Memorial Scholarship valued at $1,095 to attend The University of Innovative Distribution (UID) program, scheduled for March 7-12, 2020 at the JW Marriott Hotel in Indianapolis, Indiana.  Participants will pay for their own travel, hotel and some meals. This is an incredible opportunity for distributors to identify their future leaders and provide them the education that will enhance their skills and contribution to your company and the industry.

Download the Scholarship Application

Please submit by December 30, 2019

Learn More About UID

About Al Hoffman and the Scholarship 

Al Hoffman, founder and Past President of SHDA was for many years, a leading figure in the security hardware industry.  His two major goals were to help distributors grow and increase their profitability and to provide a forum for educational for member of our industry.  To recognize one of his mentors, Ben Silver, Al suggested the formation of the Ben Silver Fund.  To recognize the great contributions of Al Hoffman, a scholarship has now been created in his name to underwrite the University of Innovative Distribution tuition to allow an SHDA distributor employee to participate in this annual program.  This scholarship is a testament to Al’s belief and work on behalf of promotion education for the security hardware industry

The program, slated for March 7-12, 2020 at the JW Marriott in Indianapolis, IN, has been hailed as outstanding by SHDA members who have previously attended. The scholarship application including all requirements is enclosed. All applications from security hardware distributor employees must include a recommendation letter from the President/Owner of their employer. Applications will be reviewed by the SHDA Ben Silver Trustees, who will make the scholarship receipt selection and advise candidates of the outcome in mid-December.

The UID program is a wonderful four-day educational experience for professional distribution management personnel. Participants create their own curriculum that will earn them Continuing Education Units that can be applied towards earning a Professional Certificate in Innovative Distribution. The course content is provided by a team of the most widely respected experts in the distribution discipline. Topics range from sales planning, negotiating skills, leadership, delegation, and inventory management to branch management.

Please email or mail all applications with related materials to the SHDA office by December 20, 2019 full details can be found on the application. If you have any questions please email SHDA Executive Director, Amy Luckado or call 410-940-6346.

University of Innovative Distribution 

MARCH 13-17, 2021
JW Marriott Indianapolis Hotel
Indianapolis, IN

The University of Innovative Distribution is presented by SHDA and the leading industry trade associations. Sessions are delivered by content experts and nationally recognized university faculty members, the UID program is recognized as "the source for distribution management."

For the fifth year in a row, UID saw record-breaking attendance, with 617 attendees participating in the 2019 program. 

Participants select their own courses for each day of the four-day program, including such topics as: Distribution Marketing;  Branch Management; Sales & Sales Management; Value-Added  Selling; Business Leadership; Distribution and Profitability.

For more information or questions regarding the March 2021 UID Program, please call the UID Office (410) 940-6348 or email

Click here for full details.