Attendee Testimonials

I have always wanted a meeting focused on floral wholesalers in Miami that would take place every year. It's good for wholesalers and good for the industry. This [is now] accomplished with the WF&FSA Conference, I whole-heartedly support this Conference. WF&FSA is a non-profit organization run by wholesalers and their suppliers. I urge the industry to get behind this Conference and make it happen BIG because it's here to stay.

-- Stephen Armellini
Sr. Executive Vice President
Armellini Express Lines, Miami, FL

"The pressure our industry is under and the pace of change occurring has never been greater. Attending enables our team to network with the industry. We hear new points of view, pick up on best practices, solve problems with suppliers, and come away with new ideas and opportunities discovered through attending the conference."

-- Ken Wilkins
VP Business Development
Delaware Valley Floral Group

"The WF&FSA Floral Distribution Conference is the best place to network with customers and peers. The conference provides an opportunity to step out of our day-to-day environments and focus on ways we can all improve our businesses."

-- Marla O'Dell
VP Sales & Marketing
Berwick Offray, Hampshire Paper and Lion Ribbon

"In the book, "What Would Google Do?" by Jeff Jarvis, he writes about building a platform and letting others use it. The WF&FA Floral Distribution Conference is that platform for Networking, Commerce and Education. I look forward to participating and learning new best practices to implement in my business. Hope to see you in Miami."

-- Brad Beck
National Sales Manager
Design Master Color Tool, Inc.

Communication between distributor and supplier is critical to maintaining the wholesaler's position in distribution. In these challenging times, communication between both suppliers and wholesalers has never been as important. That is why our company is looking forward to attending the WF&FSA Conference."

-- Walter Rojahn
Rojahn & Malaney Company

"I like everything I see about the new WF&FSA Floral Distribution Conference. It sounds very good, and it will quickly become the place to be on 11/3."

-- Billy Hardin
Hardin's Wholesale Florist

"All the stars are aligning for the 2010 WF&FSA Conference. Miami is the North American hub of the flower industry. Since it is accessible to vendors and growers from all over the world, I expect a large turn out.To top it off, The Doral is a beautiful resort with great facilities for educational programs and to network."

-- Zak Baisch
Director of Sales and Procurement
Baisch & Skinner Wholesale Floral Distributor

"Mt. Eden Floral Co. will not just go to the conference. We will be participating in the conference. This is not a conference for show. This is a conference for participationand interaction amongst your peers. We hope to see all of you there."

-- Rob Shibata
Mt. Eden Floral Co

"The format of the WF&FSA Conference is excellent! It takes into account many important aspects including the time of year, location, it's economically reasonable, perfect resort facility for recreation and informal meeting options, easily accessible. Vans will be well represented; our buyers and managers can make good use of this opportunity."

-- Jack Van Namen,
Vans, Inc.

"With the current economic environment and this evolving industry, Southern Floralhas come to rely more heavily on the information provided by WFFSA. Southern Floralplans on attending the WFFSA Conference for the first time in several years. We can't afford not to!!!!"

-- Susan Weatherford
Vice President
Southern Floral