Member Benefits

WF&FSA MEMBERSHIP BENEFITS

WF&FSA offers a wide variety of programs and activities to support its mission of enhancing networking and business opportunities for its members.

COMMUNICATION

E-NEWSLETTER (NETWORK)

netWork is probably the most popular and relevant industry newsletter. WF&FSA searches thousands of news sources for industry information while using a filter specific to the needs and perspective of the wholesale distribution channel. The newsletter is sent out electronically monthly.

ELECTRONIC MEMBERSHIP DIRECTORY

Accurate information on floral wholesalers and their suppliers. Available to members on the website 24/7. Indexed by company name and updated daily.

BLOG

Check out what your industry peers have to say on relevant topics you care about.

DISTRIBUTOR SOFTWARE GUIDE

This annual guide contains numerous software providers specific to distributors.

MARKETING

WF&FSA'S MARKETING CAMPAIGN

Like its membership, WF&FSA is not niched to one market, but rather is expanding to embrace the same markets that our members are embracing. WF&FSA is initiating marketing efforts in the top three largest, most profitable market segments for wholesale distributors - Retail Florists, Event Planners and Independent Grocers.

Retail Florist

WF&FSA will continue to assist wholesale distributors in educating retail florists on the best marketing practices.

To better educate Retail Florist, WF&FSA will:

  • Provide marketing materials already developed by WF&FSA for wholesale distributors to disseminate to retail florists.
  • Format Florist of the Year "Best Practices" to deliver short and concise marketing tips. Have the Florist of the Year participate in audio conferences.
  • Make industry experts available to retail florist on topics that are important and essential to marketing.

Through Direct2Florist, WF&FSA continues to provide Internet orders to over 1,800 florists in the U.S. and Canada at full value.

Independent Grocers and Event Planners

WF&FSA will approach both market segments with a similar three step program:

Step One: Investigate the business practices of each segment and help educate WF&FSA members about the segment. Create a "road map" that will help WF&FSA members understand how to successfully do business with both markets.

Step Two: Market and communicate about the value of floral to these markets on behalf of wholesale distributors and their marketing partners.

Step Three and Beyond: Stay connected with these markets with an on going program.

MARKET RESEARCH

A study of the U.S. Cut Flower Wholesale Distributor- 2009 is the first and only study of its kind. It takes an objective look at common business practices of the floral wholesale distributor in today's environment. The information is available for the exclusive internal use of WF&FSA members. The information is made available by the Colombian Association of Flower Exporters, ASOCOLFLORES.

EDUCATIONAL & NETWORKING OPPORTUNITIES

WF&FSA'S FLORAL DISTRIBUTION CONFERENCE (FDC)

FDC is a great opportunity to take advantage of major networking and sourcing opportunities in one location, saving time and money.

  • Network with customers and competitors.
  • Get an education on topics specific to your business.
  • Conduct commerce at table top displays.

DEVELOPMENT EXPERIENCE

Development Experience is an interactive, educational and motivating program for owners and managers in the floral industry. Development Experience provides attendees with a balance of networking, professional training, industry-focused breakout groups, mentoring, and Industry Icon Interviews. 

UNIVERSITY OF INNOVATIVE DISTRIBUTION

The University of Innovative Distribution (UID) is a four-day educational program held annually in March that is specific to wholesale distribution with top speakers and participants from 24 industries. It is sponsored in part by WF&FSA. There are 18 superstar speakers covering 30 major topics specific to wholesale distribution.

SEMINARS

The Four Pillars Of The Sales ProfessionTM, a three-day seminar, is held in Dayton, OH. Please watch for registration info.

FINANCIAL MANAGEMENT TOOLS

FINANCIAL AND OPERATIONAL BENCHMARKING REPORT

Learn the secrets of high-profit wholesalers and compare your performance to theirs. This exclusive WF&FSA survey provides industry benchmark information you can't get anywhere else. The report is available only to wholesalers who participate in the survey.

VALUE PARTNERS

WF&FSA provides its members access to negotiated discount programs. Learn more.

OTHER RESOURCES

MEMBER SURVEYS

WF&FSA conducts multiple surveys a year. Here are some examples:

  • Mother’s Day Survey
  • Valentine’s Day Survey
  • Holiday Survey