September 10, 2026
3:00PM - 4:00PM EDT
FPDA Webinar Series: Everyone's in Sales - Building a Sales Culture That Wins From the Inside Out with Todd Cohen
📅 Septmember 10, 2027 | 🕒 3:00 - 4:00pm ET | 📍Register Here
Revenue is not a department — it's a decision every person in your organization makes every single day. Yet most companies hand that responsibility to a handful of people with a quota, and wonder why growth stalls.
Todd Cohen — Certified Speaking Professional, five-time author, and creator of the Everyone's in Sales™ framework — makes one thing clear: sales culture isn't built in the sales department. It's built in every conversation, every handoff, every moment of truth. Culture doesn't close deals by accident — it closes them by design.
When everyone owns the sale, no one loses the client.
Participants will learn to:
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Redefine what "sales" means — Understand why sales is not a function, a title, or a technique, but a mindset that every person in the organization either embraces or ignores — and why it matters.
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Identify your hidden sales culture — Recognize how every interaction, internal and external, either builds or breaks the trust, credibility, and relationships that drive business forward.
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Activate the Everyone's in Sales™ mindset — Walk away with a practical framework for shifting how your team thinks, communicates, and shows up — so that growth becomes a cultural reflex, not a departmental goal.