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Steer clear of scams while shopping on Amazon Prime Day 2023

NBC Miami

As consumers look forward to Amazon Prime Day to snag deals, it's essential to stay vigilant against potential scams.

The Better Business Bureau (BBB) has issued a warning about email phishing attempts that appear to be from legitimate stores.

"It's an email that can have logos copied from a legitimate company, in this case, Amazon," cautioned Cinthya Lavin, a spokesperson from the BBB. "It could have deals that appear to be true, but then there's links within the email that connect you and it can take information out of your computer."

recent survey conducted by Retail-Me-Not, a leading deals site, indicates that consumers are tightening their budgets this Prime Day. The survey involving over 1,000 participants revealed that the average Prime Day shopper plans to spend $250 this year, a drop from the $388 spent in 2022 and a significant decrease from the $594 spent in 2021.


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