“The influence of AI on shopping habits is undeniable,” Lilian Rincon, VP of Consumer Shopping Product at Google, said during a Tuesday (March 4) media gathering.
Starting Wednesday (March 5), Google introduced new immersive shopping features designed to enhance how consumers shop for fashion and beauty products, making it easier to turn their visions into reality. With the help of Google’s advanced artificial intelligence (AI) models and Shopping Graph, the platform is streamlining the process of finding products that match personal styles, offering users more confidence when making purchasing decisions.
See also: Google’s Revamped Platform Brings AI Insights, Price Comparisons to In-Store and Online Retail
One of the new features, Vision Match, allows users to describe any garment and AI image generation will display product ideas that match the description. Previously available as an experiment, this feature is now accessible to all mobile users in the U.S., helping shoppers bridge the gap between an idea and a purchase.
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