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10/10/2025

Gen AI Turns Fraud Into a Real-Time Arms Race

PYMNTS

Novel threat vectors, like deepfakes, synthetic identity fraud and phishing powered by powerful language models, were once the province of science fiction.

But generative artificial intelligence is opening them up as a constant reality. Particularly for banks and financial institutions, resilience is an operating principle.

“With gen AI, there are new threats and new fraud vectors we hadn’t seen historically. And we’re seeing those today,” Jenna Kaye-Kauderer, managing vice president and head of AirKey at Capital One, told PYMNTS.

Fraud is not new, but gen AI has changed its tempo. Criminals can now generate convincing and scalable attack campaigns in minutes. The old playbook of deploying a defense and assuming it holds no longer works.

The discipline of authentication itself must evolve not as a product but as a continuous, adaptive practice.

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