04/29/2025
All Regional Council Meeting
This All Region Advisory Council meeting will be held on May 8 from 10:00-11:30 a.m. and will be available in-person at GMA's office (88 Dorchester Sq. N., Westerville, OH) and virtually via Zoom. This event is free for all GMA members. Lunch will be provided for those attending in-person.
Two Sides North America will provide an overview of their initiatives, including efforts to combat greenwashing, advocate for the industry, and share educational resources. Attendees will also get an exclusive preview of the 2025 Trend Tracker Survey Results, offering key insights into consumer perceptions and preferences regarding paper-based products. The presentation will highlight current myths versus facts about paper’s environmental impact and discuss actionable sustainability practices that companies can leverage in their marketing strategies to align with consumer values and strengthen their brand messaging.