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05/14/2025
A Sales Calendar Tip
Source: Bill Farquharson, May 12, 2025
It's time for a sales calendar sales tip...
I’m assuming you're watching this tip on the day it was released—Monday May 12th—and if you are, here’s what the calendar tells us. Including this week, there are 7 full selling weeks between now and the week that includes the 4th of July. I'm a big fan of breaking the year up into chunks and stopping every once in a while, to think about where we are at and then make plans.
So...
This is your last chance to affect your summer sales. This is a sprint. What is your plan? You should be establishing daily or weekly sales activity goals for new business from new customers, customer retention, and new business from existing clients. That's my first message.
My second message is to think about the week of June 30th. The 4th of July is on a Friday. Assuming you are working on the third, it's probably going to be a bit quiet. It might not be the best of selling days but that doesn't make it a waste to be in the office.
Between now and then, make a list of the things that you wish you had time for because that week might be the perfect opportunity to get to some of those tasks. For example, perhaps you would like to build your own custom GPT. Or maybe even touch Chat GPT for the first time. Maybe you need to overhaul your office or go through your filing cabinets and clean things out.
There are almost no bad ideas.
The point is to make a plan. This particular chunk of time gives you the opportunity to create finite sales activity goals and then cruise into summer sales with some momentum while at the same time “sharpening the saw,” as Stephen Covey would say.
I’ll revisit this thought later next month with some ideas for how to spend your time in the summer. For now, get planning.
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