10/15/2025

Printing Industry Diversification: Adding Non-Printing Products and Services

Source: Dr. Ralph Williams, MTSU Jones College of Business, September 29, 2025

Printing Industry Performance & Insights survey

In this  study, the survey will examine how printing companies are diversifying beyond traditional print offerings and what that means for business success.

Many print companies are expanding into areas such as:

• Fulfillment services
• Apparel
• Social media design
• Website design
• Wide format printing
• And many others!

The study will explore key questions, including:

• Is there a connection between diversification and stronger company performance?
• What helps leaders decide which new products or services to add?
• What are the critical factors for successfully executing diversification strategies?

We want your input!

If you have additional questions about diversification that you’d like to see explored in the survey, please email Dr. Ralph Williams.

Printing Industry Performance & Insights aim is to provide printing company leaders with practical and actionable insights that support informed strategic decisions.

Click here to access the survey

As the survey is addressing only one topic, it is shorter than previous surveys.