Complete Story
07/01/2025
A Virtual Reality Printing Press
Source: Rochester Institute of Technology, February 19, 2025
Rochester Institute of Technology students are using a new technology to capture an old experience. Their virtual reality app simulates printing on a 19th-century cast iron hand-press that once belonged to British designer William Morris.
This screenshot from RIT’s VR historical printing press introduces users to the pressroom.
The 19th-century Printing Press Experience VR is free on Steam, a digital distribution platform, where users can purchase, download, and play video games. The app teaches students, scholars, and anyone interested in printing history and graphic design to print on the digital “twin” of the Kelmscott/Goudy Albion printing press housed at the Cary Graphic Arts Collection at RIT.
The Cary Collection curator, Steven Galbraith, sees a growing role for virtual reality technology in libraries and museums.
“Simulating a rare artifact like the Kelmscott/Goudy Press helps expand teaching and research possibilities to more people,” Galbraith said. “It triggers imagination and curiosity.”
The Kelmscott/Goudy Albion printing press draws visitors from around the world to the Cary Collection, Galbraith said. People travel to see the 1891 press owned by Morris, a leader of the British Arts and Crafts movement and founder of the Kelmscott Press. Frederic Goudy, an American type designer and typographer, later acquired the press and shipped it to New York. (The Cary Graphic Arts Collection also includes The Frederic W. Goudy Collection.)
Students and faculty from RIT’s 3D digital design program gamified the hand press using Epic Games’ Unreal Engine, a 3D graphics software tool for use with HTC Vives Virtual Reality hardware.
2025 Wage + Benefits Survey
We need your participation! Stronger participation gives more meaningful results. More meaningful results puts you ahead of your competition.
Read MoreGMA Briefs: 15-Minute Power Sessions to Elevate Your Marketing, Sales, and Culture
GMA members now have exclusive access to Briefs—quick, high-impact virtual sessions held on the first three Thursdays of each month. Led by industry expert Kelly Mallozzi, each session delivers focused insights in under 20 minutes on timely topics designed to help you and your team grow.
Read More4 Things Employers Need to Know About the DOL’s New Approach to Independent Contractor Classification
This development will have a particular impact on manufacturers
Read MoreStop One Click from Costing Millions
One employee mistake can put your entire business at risk: 76% of all cyber attacks start as phishing attempts.
Read MoreA Virtual Reality Printing Press
In an intriguing pairing of the old and the new, students at Rochester Institute of Technology (RIT) have created a virtual reality (VR) application of the letterpress printing process.
Read More5 AI Lessons From the 6 Months of 2025
Halfway through 2025, are you where you should be—with sales and AI? Bill Farquharson shares 5 fast lessons that will get you caught up and ahead before the year ends.
Read More