Eric Layer gave IFDA permission to record his convention session called "The Right Way of Death" so that we could offer it to those who were unable to attend. IFDA is offering this webinar FREE to members ($200 for non-members). You will earn 2 VIRTUAL general CE hours. This session will be on-demand (meaning once you have registered, you can watch at your convenience) and available through July 3, 2024.
Session description:
What if everything you think (but can’t say) about funeral service is true?
Death care isn’t what it used to be. Cremation rates are sky-high, customers have changing expectations, and new competitors materialize every day. It’s no surprise that an entire generation of family funeral homeowners are wondering if this is the time to get out.
The current uncertainty around death care is not morticians’ fault, but it is their problem. The calling is hamstrung by mixed messages. It’s tough for a modern funeral director to decide whether to be leader or follower, salesperson or confidant. But there is a right way to do death, and funeral professionals are experts. The future of the business will require a recognition of that truth so that those who work in death care can reclaim the soul of the calling and guide families with care and confidence.