Developed by the National Center to Reframe Aging, this LeadingAge Learning Hub resource, in a series of five short videos, offers strategies and tips to effectively convey nursing homes’ true impact, value, and essential role in supporting older adults. Impactful messaging about nursing home care—a unique, 24/7 service—is more important than ever, as America’s population is rapidly aging. Enhance communication and bolster perceptions of nursing homes using this practical tool that’s free to access.