05/05/2025

Practical steps for setting shop goals, financial planning and tax prep

Source: aftermarket MATTERS

As an auto repair shop owner, financial planning for the year is essential to maintaining a profitable and smoothly running business. Setting clear goals, creating a solid financial plan, and preparing for tax season early can help you avoid surprises, reduce stress, and maximize your shop’s growth.

Now is the perfect time to lay the groundwork for success. Here are practical steps for setting shop goals, financial planning, and tax preparation.

1. Set SMART Goals for Your Shop

Setting goals gives your business direction and purpose. Use the SMART framework to make your goals Specific, Measurable, Achievable, Relevant, and Time-bound. Here are a few examples:

• Increase Revenue: Grow total revenue by 15% by the end of 2025.
• Boost Customer Retention: Increase repeat customer visits by 20% within six months.
• Expand Services: Add two new service offerings, such as ADAS calibrations or hybrid/EV services, by Q3.

Tips for Goal Setting:

• Involve your team to get their input and buy-in.
• Break down larger goals into smaller, actionable steps.
• Regularly review and adjust your goals based on performance and market conditions.

2. Build a Financial Plan 

Financial planning is the backbone of a successful business. A detailed financial plan helps you manage cash flow, allocate resources efficiently, and make informed decisions. Here are key components to include:

Revenue Forecasting

• Analyze past performance to project future revenue.
• Consider seasonal trends and market changes.

Expense Budgeting

• List fixed expenses like rent, insurance, and salaries.
• Estimate variable costs such as parts, equipment, and marketing.

Profit Margin Goals

• Track gross profit (revenue minus cost of goods sold) and net profit (after all expenses).
• Set targets to improve profit margins by increasing efficiency or adjusting pricing.

Emergency Fund

• Allocate a portion of profits to a reserve fund to handle unexpected expenses like equipment repairs or economic downturns.

3. Prepare for Tax Season Early

Taxes can be complicated, but proactive planning can reduce the burden and help you maximize deductions. Here’s how:

Organize Financial Records

• Maintain accurate, up-to-date records of income, expenses, and payroll.
• Categorize expenses into clear categories such as parts, labor, equipment, and marketing.

Understand Deductions

Common tax deductions for auto repair shops include:

• Equipment and tool purchases
• Business-related travel and vehicle expenses
• Marketing and advertising costs
• Employee wages and benefits

Pro Tip: Consult with a tax professional to ensure you’re maximizing deductions and complying with tax laws.

Review Estimated Taxes

• If you pay estimated taxes, review payments made in 2024 and adjust for 2025 based on projected income.
• Stay updated on tax deadlines to avoid penalties.

4. Invest in Staff Training and Technology

Investing in your team and shop technology supports long-term growth. Here are areas to consider:

Staff Training and Development

• Provide ongoing training on new automotive technologies, such as EV maintenance.
• Invest in leadership development for managers and senior technicians.

Shop Technology Upgrades

• Upgrade diagnostic tools to handle the latest vehicle models.
• Implement a modern shop management system to improve workflow, scheduling, and customer communication.

ROI Insight: Shops that regularly train employees and adopt new technology often experience higher customer satisfaction and increased revenue.

5. Plan Forward-Thinking Marketing Strategies 

A strong marketing plan helps attract new customers and retain existing ones. Here are some strategies to consider:

Google My Business Optimization

• ATI’s Automotive+ Reach courses help ensure your listing is accurate and complete from start to finish.
• Encourage satisfied customers to leave positive reviews.

Social Media Engagement

• Post regularly on platforms like Facebook and Instagram.
• Share educational content, special promotions, and success stories.

Community Involvement

• Sponsor local events or offer free car safety checks.
• Partner with local businesses for cross-promotions.

Tip: Schedule marketing activities in a calendar to stay consistent throughout the year.

6. Monitor Performance and Adjust Plans as Needed

Regularly reviewing your performance helps you stay on track and adjust strategies when necessary.

Key Performance Indicators (KPIs)

• Revenue growth
• Gross profit margin
• Customer retention rate
• Average repair order value

Monthly and Quarterly Reviews

• Hold review meetings with your team to assess progress.
• Identify what’s working and what needs adjustment.

Tool Tip: Use dashboards in shop management software to track KPIs easily.

Final Thoughts

By setting clear goals, building a robust financial plan, preparing for taxes early, investing in your team and technology, and planning your marketing efforts, your auto repair shop can achieve sustainable growth.